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Follow-up Marketing: How To Win More Sales With Less Effort
Copyright 2005 David FreyA study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain! But don’t be disheartened if you’re among the 90% of business owners I talk...(related: Small Business)
Guidelines For Planning & Conducting Employment Interviews
By Nick Roy, MBA, MAHRMAs a small business owner and manager, you are faced with a number of challenges. One of which is the hiring and managing of your employees. You are responsible for the productivity of your people in an ever changing business environment. You post a job opening in the local paper on a job board, such as Monster.com, and you will be flooded with resumes. Resumes from people that claim that they have the knowledge, skills, and abilities that you require for that job. Your responsibility as a small business owner is to find that "diamond in the ruff." Here are some guidelines that I have used in conducting interviews of web designers and programmers from days owning a web design company. A couple of key points to keep in mind:NEVER ask...(related: Small Business)
Evaluating Job Offers -- Eleven Warning Signs You Must Watch Out For
Moving into a new job always involves some degree of uncertainty. You should do your best to find out all you can about a prospective employer, starting right from the pre-interview stage. Here are some things to look out for. If one or more of these warning signs are present, you need to be doubly careful about joining that organization. 1. Th...(related: Small Business)
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